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In August 2017 Lockhart approached Zebra Square, an independent market research company, with an interesting challenge. They wanted to answer a question they had been asked by many of their customers. Does the type and quality of tableware that food is served on directly affect the consumer’s perception of what they are eating?
Lockhart commissioned Zebra Square to carry-out the research with a group of 100 consumers, with 50 interviewed face-to-face and 50 completing a survey online...


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