Craft is inspired by hand-crafted, simple county wares made by generations of potters over hundreds of years. The range embodies the beauty of rich, lustrous glazes applied by hand, and celebrates chance effects and re actions which occur naturally in the kiln. A pure white glaze is individually hand applied, leaving subtle tell-tale signs of the artistry of the craftsperson. Reactive firing effects enrich the surface with texture and contrast beautifully with the pristine whiteness of the underlying glaze. Craft White is, at once, contemporary and timeless, traditional and edgy.