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beer day britain feature
Britain is a truly beer loving nation, with 15,000 pints of beer believed to be consumed EVERY MINUTE – that’s 247 pints a second. With such an unquenchable thirst for beer, it’s no wonder that we now have our own annual national beer day in the UK: Beer Day Britain, which celebrates our adopted national alcoholic drink and is urging everyone to say ‘Cheers to Beer’ on June 15th.

Logo of Beer Day Britain 2016 for Lockhart Catering

That’s the date on which the Magna Carta was sealed in 1215, complete with a chapter dedicated to beer itself: “Let there be throughout our kingdom a single measure for wine, and a single measure for ale and a single measure for corn, namely the London quarter.”

So, it was only right and proper that Beer Day Britain shared the same date each year, and beer lovers across the country are being encouraged to get involved by not only heading down the local for a pink of their favourite brew, but also taking part in beer-related events and activities such as beer tastings and brewery visits. Let’s take a closer look at how your pub can get involved with Beer Day Britain, and our exclusive collections of beer glasses that will make your beer selection even more special.

Turn your pub guests into ‘voc-ale-ists’ on Beer Day Britain

Backed by prominent organisations including the Campaign for Real Ale (CAMRA), The British Beer and Pub Association and the Society of Independent Brewers, Beer Day Britain was the brainchild of beer sommelier (and self-titled ‘evange-ale-ist’) Jane Peyton, who has even composed a song especially for the day – suitably titled ‘Cheers to Beer’!

 

Beer lovers are being asked to sing the Cheers to Beer anthem on June 15th at 7pm, and record their efforts on social media using the hashtag #CheerstoBeer. The very best pub team of singers will be rewarded following the event so download the Cheers to Beer song now, along with the lyrics and mobile phone ringtone, and tell your pub customers to bring along their instruments and best singing voices!

Beer glasses to make your brews sing

It shouldn’t just be your pub’s guests that are on top form on Beer Day Britain. At Lockhart we have a fantastic selection of Beer Glasses that are designed not only to look great, but to complement the beverage within them, whether that’s a light lager, or a flavourful craft IPA. These include our best-selling Glacial Summit Beer Glass, which like all glasses in our Glacial and Glacial Crystal ranges, is designed to withstand the demands of a busy bar and comes with our Lifetime Rim Chip Guarantee. With so many glasses set to be clinked together on Beer Day Britain, that’s great for your peace of mind.

Plasma plastic beer glasses that are exclusive to Lockhart Catering to be enjoyed on Beer Day Britain

xenon  

But should you be planning a big party or outdoor event for Beer Day Britain, or for any time this summer, you may prefer to use plastic drinkware – and for this, our exclusive range of Plasma drinkware fits the bill perfectly.

Elegant yet safe and exceptionally durable, the Plasma plastic drinkware collection includes a range of Neon plastic beer glasses with steins, pint glasses and chalices, as well as the Xenon range of classic red beer cups, so whatever you’re serving on the UK’s national beer day you can do it in style.

Will you be singing ‘Cheers to Beer’ with your customers on Beer Day Britain, or will you be just enjoying a quiet pint with your customers instead? Let us know in the comments below, and don’t forget to follow all the Beer Day Britain happenings on Twitter at @BeerDayBritain.


Comments

Lockhart Catering on 13 June 2016 9:16 AM

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