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Counterline Brand Shop

Why Choose > Counterline?

Their £12 million turnover company designs and manufactures bespoke and standard food service counters and display units. Initially serving the UK hotel industry Counterline was soon asked to design, manufacture and fit out the food service areas of corporate headquarters, prestigious sports venues and leisure complexes.
The recent consumer trend for 'grab & go' food has enabled Counterline to further show off their design capabilities in well-known supermarkets and coffee franchises, whilst also investing in ever-more environmentally friendly materials, technologies and manufacturing processes. Counterline's reputation and pride in their "Made in the UK" credentials now have them exporting to countries across Europe, the Middle East, Africa, Far East, Central Asia and Australasia.

Read more about their Queen's Award for Enterprise 2018 here.






Visionaire   New Experience

Looking for a range of food display units that is sure to catch the eye? Set your sights on vision aire. vision aire offers a revolutionary range of free-standing, drop-in and countertop food displays. All vision aire units follow the same attractive profile, which means that any mix of heated, chilled and ambient units can be combined together to form a continuous counter run. Vision Aire you present most food or drink perfectly while maintaining the correct temperature. Combine this with low running costs and Vision is ideal for hotels, restaurants, high street cafés, coffee shops and convenience stores.


The new experience range is a great way to offer ‘grab and go’ solutions to your customers. This new and exclusive range of attractively styled free-standing food merchandisers enables you to present heated and chilled food in matching displays to offer a complete meal selection. The new experience idesign range offers four levels of display which help maximise product merchandising in a variety of widths, and are available in neutral or branded finishes. With energy efficient heating elements and LED lighting, combined with a 13 amp supply for most units, running costs are kept to a minimum.






These selection of undercounter hot cupboards from Counterline provide 3 different options to suit any caterers needs. Features include:
• Stainless steel exterior & interior
• Thermostat control
• GN compatible
• Easy operation & manual controls
• Included mid-shelf as standard
• Supplied on castors as standard


Vision is equipped with plenty of state of the art features, including fan assisted convection cooking, audible timer for up to 120 minutes, 240° maximum temperature with neon indicator and an oven capacity that will see 60 8oz (226g) jacket potatoes cooked in under an hour. Vision is designed with practicality in mind. It is available in front counter or back bar models, has 3 removable wire shelves, a large heated top display section for maximum visibility and a self supporting top display glass door allowing maximum access to cooked products. The units can also be customised to incorporate branding or graphics as required.