Premium-level craft rums are trending towards a higher place in terms of quality & reputation, and the sector's growth is accelerating especially when compared to standard rum.
The Trend
A decade ago, your local pub would offer a limited choice of rum – a light Cuban-style rum like Barcardi, a navy-style rum such as Lamb’s; or possibly a Caribbean-style rum such as Mount Gay.
Fast forward to today and there are in excess of 300 varieties of rum available in the UK. So what has led to this extraordinary explosion in the range of rums available and how can bars, restaurants and hotels take advantage of this rum renaissance?
To a large extent rum has benefitted from the overall expansion of craft spirits which was driven initially by the huge growth of botanical gins. That interest in craft spirits is helping to drive the rum category to a whole new level.
As a result new premium-level craft rums are trending towards a higher place in terms of quality and reputation and the segment’s growth is accelerating compared to standard and white rums.
Flexible & Versatile
Another reason for rum’s growing popularity stems from its flexible and versatile nature. It also has a lot more personality and character than other spirits and this has really allowed it to capitalise on the growing trend for classic cocktails. Cocktail bars are reintroducing classics like the Mai Tai or Long Island Iced Tea, but with quality ingredients. Customers increasingly want more than just the basics and even with a classic rumbased cocktail like a Mojito they are open to trying something a little different, like a dark craft rum.
The evolving interest in higher-end rums has brought a raft of new competition into the market and many bars are now offering a huge variety of aged rums. Whether it’s the rum’s regional origins, the style of rum-making or even the significance that rum has had in shaping cocktail history, craft rums are winning a whole new generation of admirers.
Read The Magazine
As consumers look for new and sometimes even local craft rum options, there has never been a better time for the industry to capitalise on this trend. But this new generation of rum drinkers will also expect their choice of drink to be served in something more innovative than a standard tumbler.
We think you’ll like our carefully selected range of glassware to create a new look for the new premium world of rum drinking.
Shop The Trend
DG999 Boston Shaker Copper, 18oz - £7.98
CC879 Glacial Harz Hi Ball, 350ml - £11.04 (case of 12)
CD776 Copper Cocktail Shaker, 50cl - £14.90
DH416 Copper Jigger, 20/40ml - £7.19
CD942 Timeless Vintage DOF, 35.5cl 12.5oz - £16.80 (case of 12)
CD943 Prisma DOF, 40cl 14oz - £99.60 (case of 24)
CD833 Stephanie Rocks Tumbler, 30cl 10.5oz - £9.78 (case of 6)
CD512 Eskale Tumbler, 31cl 11oz - £33.36 (case of 24)
CD490 Vigne Old Fashioned, 37cl 13oz - £41.76 (case of 24)
CA185 Bar Special Nosing Glass, 21.8cl - £27.60 (case of 6)
CD048 Bar Special Nosing Tumbler - £28.38 (case of 6)
CD819 Moroccan Hammered Tumbler Steel, 14oz - £6.16
CD820 Moroccan Hammered Tumbler Copper, 40cl - £8.28
CB070 Argon Ultra Tumbler Angled DOF Tritan, 36cl 13oz - £35.40 (case of 12)
For more information on the latest culinary trends, visit our dedicated Trend Set website, and view all of the featured products in the digital copy of this article
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15 March 2024
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